Artem GurnovCoaching the Sales Team: Three Best FormatsI’ve been running sales and customer success teams for many years now and firmly believe that one of the critical components of continuous…Jul 18Jul 18
Artem GurnovCommon Myths About Outbound Activities in SalesJunior sales reps often fall into the trap of believing various sales myths that are widely spread in professional forums such as LinkedIn…Jun 24Jun 24
Artem Gurnov5 Components of an Effective Discovery Meeting for a SalespersonConducting an effective discovery meeting is one of the key parts of a salesperson’s job. Understanding the why behind the purchase of the…Apr 30Apr 30
Artem Gurnov5 Common Mistakes When Delivering a Sales DemoA sales demo is one of the key instruments for the salesperson to confirm that the solutions the product offers meet the customer’s…Mar 20Mar 20
Artem Gurnov5 Common Mistakes of Salespeople When ProspectingProspecting is an essential part of the salesperson’s job. Regardless of how well they know the product or how excellent they’re able to…Feb 26Feb 26
Artem GurnovMy 4 Principles of Managing Change on the Leadership LevelAlmost any book on change management states that change is hard. Change can be even harder in volatile times — such as 2023 in the tech…Jan 31Jan 31
Artem Gurnov6 Things I Learned from my First Year as a Senior LeaderExactly a year ago I was promoted to director of account development at Wrike. Somewhere in the back of my head, I understood that it was a…Dec 20, 2023Dec 20, 2023
Artem GurnovWork Prioritization for the Hybrid RoleAs our account development team keeps growing, I conduct more and more interviews with candidates interested in working in a role that…Dec 11, 2023Dec 11, 2023
Artem GurnovBuilding Enablement for the Hybrid Role: What to Prepare ForBuilding the hybrid role that combined sales and customer success functions was and still is probably the most interesting challenge in my…Dec 4, 2023Dec 4, 2023
Artem Gurnov4 Reasons to Shift to Hybrid Model in SMB SegmentOne of the growing trends in the small and medium business (SMB) segment in SaaS solutions is to introduce the hybrid role that combines…Dec 1, 2023Dec 1, 2023
