Artem GurnovinCX@Wrike5 Components of an Effective Discovery Meeting for a SalespersonConducting an effective discovery meeting is one of the key parts of a salesperson’s job. Understanding the why behind the purchase of the…·6 min read·Apr 30, 2024----
Artem GurnovinCX@Wrike5 Common Mistakes When Delivering a Sales DemoA sales demo is one of the key instruments for the salesperson to confirm that the solutions the product offers meet the customer’s…6 min read·Mar 20, 2024----
Artem GurnovinCX@Wrike5 Common Mistakes of Salespeople When ProspectingProspecting is an essential part of the salesperson’s job. Regardless of how well they know the product or how excellent they’re able to…6 min read·Feb 26, 2024----
Artem GurnovinCX@WrikeMy 4 Principles of Managing Change on the Leadership LevelAlmost any book on change management states that change is hard. Change can be even harder in volatile times — such as 2023 in the tech…6 min read·Jan 31, 2024----
Artem GurnovinCX@Wrike6 Things I Learned from my First Year as a Senior LeaderExactly a year ago I was promoted to director of account development at Wrike. Somewhere in the back of my head, I understood that it was a…8 min read·Dec 20, 2023----
Artem GurnovinCX@WrikeWork Prioritization for the Hybrid RoleAs our account development team keeps growing, I conduct more and more interviews with candidates interested in working in a role that…·6 min read·Dec 11, 2023----
Artem GurnovinCX@WrikeBuilding Enablement for the Hybrid Role: What to Prepare ForBuilding the hybrid role that combined sales and customer success functions was and still is probably the most interesting challenge in my…6 min read·Dec 4, 2023----
Artem GurnovinCX@Wrike4 Reasons to Shift to Hybrid Model in SMB SegmentOne of the growing trends in the small and medium business (SMB) segment in SaaS solutions is to introduce the hybrid role that combines…5 min read·Dec 1, 2023----
Artem GurnovinCX@WrikeKey Success Factors of the Hybrid ModelA hybrid model of customer engagement that involves the same employee covering the roles of account manager and customer success manager is…5 min read·Nov 27, 2023----
Artem GurnovinCX@WrikeStrategic Approach to Marketing Communication for Account Managers: 6 AdvantagesWorking with a large book of business presents many challenges to account managers. They need to do a great job prioritizing their books of…7 min read·Nov 20, 2023----